Lufthansa to copy low-cost model in some lines of business
In a recent interview with German business newspaper Handelsblatt, Lufthansa’s Deputy Chairman Christoph Franz mentioned that the airline will implement several strategies so far employed by flow cost...
View ArticleDoes Ryanair go too far with its unbundling strategy?
While we teach in our pricing courses that valuable service components should be unbundled and attract an extra charge, Ryanair has once again been brought to the consumers’ attention for its unfair...
View Article
More Pages to Explore .....
